MAATS seminar will help suppliers avoid RFID pitfalls

CHICAGO – The National Marine Manufacturers Association will hold an informational seminar at the Marine Aftermarket Accessories Trade Show – July 8-11 in Las Vegas – to help marine industry suppliers adopt the new radio frequency identification system many of the world’s largest retail buyers are beginning to require.

In a press release this morning, NMMA said the seminar would help suppliers find out what they need to know and when they need to be prepared to implement RFID in order to do business with stores such as Wal-Mart. Many buyers are requiring their suppliers to place radio frequency identification tags on their packaging or products, NMMA said.

“This requirement will impact all facets of a supplier’s business, and we are very excited to have the Global RFID director of Wal-Mart speak to attendees at MAATS about this new technology and what suppliers can expect,” said MAATS project manager Kathleen Clickett.

There are five educational seminars scheduled for MAATS, each providing expert advice on how attendees can improve their supply chain and their business. A few of the highlights include:

  • Steps to U.S. Market Success – Home Port Marine Marketing COO David Pilvelait will share his knowledge of the U.S. market with international attendees, offering them different tactics to successfully sell their products in the U.S.
  • Harnessing the Power of Independent Sales Reps – The session will explore how independent reps fit into the sales chain from marine retailers to distributors to OEMs, the types of products best suited for success and the value-added qualities and knowledge reps can bring to a company’s sales efforts.
  • MDX E-Commerce Designed for the Marine Accessory Industry – Attendees can discover how NMMA’s Marine Data Exchange (MDX) software can save time and money and help eliminate errors, presented by members of NMMA’s MDX Committee, the software developers and current users.
  • For a complete schedule of seminars at MAATS and for more information on the show, visit the event Web site at or contact NMMA assistant director of Communications Dan Green at (312) 946-6269;

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