Simrad continues with reorganization

LYNNWOOD, Wash. – Marine electronics manufacturer Simrad Inc. has made a series of new hires and internal appointments as part of its ongoing plan to centralize nationwide service functions out of its Lynnwood, Wash. headquarters, the company said in a release Friday.

Simrad has added three new members to its technical service department – Shane Mackenzie, Christian Eaglehead and Matthew Williams – who the company said will play integral roles in its plan to simplify service processes and improve service for dealers and customers across the nation.

In addition, Tom Thorsvig, who has been with Simrad, Inc. for two years, will now head the Product Support Department, and will be assisted by Richard Sanderson, who is moving to Product Support from his previous position as technical manager. Simrad veterans Vickie Hansen and John Bunker will also work in the department, and interviews are currently underway to add a fifth member to the team, according to the company.

Simrad also said that Andrew Stradling has moved into the position of assistant national service manager, and Gregg Jeurgens has been appointed to the new position of commercial technical engineer.

“We’re moving full speed ahead with the streamlining and centralizing of our operations,” said Brian Staton, president of Simrad Inc. “We’ve communicated with our national dealer body and met with key dealers, and they are fully onboard with our plans and goals for the company. They are confident – as we are – that these changes will result in a new Simrad, Inc. that will better meet their needs today and in the future.”

Staton went on to say that there would be additional changes and announcements to come.

“We will be staffing up even further and working to develop bold new dealer programs, freight policies and other key changes to reduce warranty service costs and improve dealer sales and profitability,” Staton said.

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