Russo Marine opens Massachusetts’s superstore

MEDFORD, Mass. – Powerboat dealer Russo Marine opened its newest facility, a 42,000-sq.-ft. boating superstore in Medford, by sawing in half a 13-ft. Boston Whaler boat at an opening ceremony attended by over 300 guests, a Russo Marine release reported Monday.

“For over 45 years, Boston Whaler has built a reputation for safety by demonstrating that, even if you cut a Whaler in half, both sections will still float”, said Russo president Larry Russo, Sr. “We thought that cutting a Whaler would be more appropriate than cutting a ribbon.”

Russo said the company believed it was time to move its “keystone property into the 21st Century” after 25 years in its former building. The new facility includes 20,000 sq. ft. used for what it calls “a year-round boat show presentation,” while 15,000 square ft. is to be used for rigging and service and 7,000 square ft. is for administration and customer support, according to the company.

“To have a single structure that can accommodate up to 75 boats for sales, service and pre-delivery, is unprecedented in the marine industry,” Russo said.

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