ALEXANDRIA, Va. – BoatU.S. and Genmar Holdings Inc. have partnered in the creation of an online survey which will attempt to learn from women about their boat-buying experiences. The survey results will then be used to help improve how female boaters and potential boaters are treated when buying a boat, according to a recent BoatU.S. release.
"Women are all too frequently ignored on the sales floor, whether it's at a boat show or a dealership," said Elaine Dickinson, BoatU.S. assistant vice president. "If you've had that experience, or you were treated well, we want to hear about it. The more women who pro-vide us with feedback, the better our results will be.”
The survey, which consists of 25 multiple-choice questions, is posted at http://www.BoatUS.com/women.
The information is provided anonymously, and the survey can be completed in a few minutes. After completing the 25 multiple-choice questions, the results to date may be viewed immediately. BoatU.S. will share the results with other boating organizations or interested manufacturers, BoatU.S. said.
George Sullivan, Genmar's senior vice president of marketing, said the survey results, "will help form a new sales training curriculum for Genmar's thousands-plus of dealerships worldwide so those working to sell boats better serve the needs of women consumers.”