DockMaster and boats.com form partnership

LAKE FOREST, Ill. – DockMaster Software has formed a partnership with boats.com, Inc. through which they will develop a modular Web-enabled extranet services dealer management system, boats.com reported in a statement today.

The new boats.com/DockMaster Extranet Service is designed to significantly enhance OEM/brand communication with dealers, integration of brand and dealer Web sites and streamlining of OEM/dealer communications and transaction processes, according to the company.

“This relationship ensures we fulfill our objective of streamlining marketing and business processes for our customer base,” said Paul Rabe, president, CEO and co-founder, boats.com, Inc.

Cam Collins, president and CEO of DockMaster Software, said, “boats.com, Inc. provides both the OEM and dealer marketing expertise and the Web design and Internet hosting expertise needed to help us deliver products that solve our customers’ real world needs.”

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