Attendance at Atlantic City show up 27 percent

PHILADELPHIA – Attendance at the Atlantic City International Powerboat Show (ACIPBS) rose 27 percent from last year to this, a show press release said today.

A total of 58,018 attended the five-day National Marine Manufacturers Association’s (NMMA) event that ran from Feb. 4-8 at the Atlantic City Convention Center. The show reported record boat sales as well, the release said.

“The impressive attendance increase is the icing on the cake for the celebration of the 25th Anniversary celebration of the ACIPBS,” said Michael Duffy, Northeast regional manager/show manager, NMMA. “This was our second year owning the show. We are ecstatic that the region has embraced the show.”

A number of factors contributed to the increased attendance and brisk sales the NMMA said.

“Our 2004 media strategy included more out-of-home media purchases, as well as a more substantial broadcast television presence,” Duffy said. “The show was featured on more than 20 different broadcast placements, drawing people from up and down the northeast corridor from Maine to Virginia.”

The 2004 ACIPBS showcased all-new models of major motor and express yachts, sports fishermen, cruisers and sport boats, with up to 61-foot luxury motor yachts. Purchase prices ranged from $5,000 to $2.5 million, with total boat sales for the show estimated at $125 million, the report said.

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