Westport reports record sales at Fort Lauderdale show
EVERETT, Wash. – Westport wrote in excess of $30 million in sales at last month’s Fort Lauderdale International Boat Show, the builder reported in a statement yesterday.
That figure, which eclipses all previous totals for the show, includes one new Pacific Mariner and three new Westport yachts, plus several brokerage vessels. Westport officials added that a number of other sales initiated at the show are pending.
While Westport CEO David Jones acknowledged a strengthening economy as contributing to a positive sales environment, he attributed much of his company’s success to a business philosophy that resonates well with a growing number of customers.
“Westport has been able to sustain uninterrupted growth, even during the weaker economy of recent years,” Jones noted, “largely because our yachts appeal to a significant segment of the market.”
These buyers, Jones added, recognize not only the attributes of the yachts themselves, but also the business model behind their design and construction.
“These people understand the value of a fine yacht built to a known standard, achieving known performance levels and delivered on time, on budget,” Jones said. “They appreciate a focus on customer service and their yachts’ predictably strong resale value, so their choices tend to favor Westport.”
To accommodate the current pace of sales, Westport has expanded shipyard operations, with a launch schedule that includes eight new yachts completed in 2003.
Westport is a manufacturer of composite structure luxury motor yachts, currently building vessels from 98 to 130 feet, with a new 50-meter tri-deck in process for future release. The company operates shipyards in Westport, Hoquiam and Port Angeles, Washington, with sales offices in Seattle and Fort Lauderdale.
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