KNOXVILLE, Tenn. — Sea Ray Boats had record sales at the recent Fort Lauderdale International Boat Show as well as improved unit sales in its larger boat categories, including sport cruisers, sport yachts and yachts, the company reported in a statement yesterday.
“We were up in unit sales this year over our record-setting numbers last year,” said Rob Noyes, vice president of marketing for Sea Ray. “There was an air of excitement everywhere, beginning with opening day when traffic levels significantly exceeded our expectations.”
According to MarineMax, Sea Ray’s largest dealer, sales were up 10 percent over last year.
“This year we saw more qualified customers, a great mix of sales from all of our categories, and substantial deposits on boats,” said David K. Witty, senior vice president of operations at MarineMax.
More than 500 owners checked in with the Sea Ray Owners Club, marking the largest turnout of members at a boat show, according to the company. The Sea Ray Owners Club, launched in 1996, rewards Sea Ray owners in a variety of ways, including rebates, discounts on insurance, invitations to special events and other perks.
“The Sea Ray Owners Club is unique in the industry,” said Noyes. “We had several customers who were unaware of the distinctive economic and social benefits of this club, and in some cases it tipped the buying-decision scale. It is one of the things that makes Sea Ray different from any other manufacturer, and our customers love the royal treatment they receive through this program.”
Sea Ray Boats was recipient of the J.D. Power and Associates award for Highest in Customer Satisfaction with Express Cruisers (24-33 feet), for the second year in a row, and announced the news during the show, the company reported.
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