CHICAGO, — In a webinar Tuesday, Discover Boating expanded on plans for its new U.S. and Canadian campaign, titled Welcome to the Water. The campaign aims to tap current boat owners to help engage those new to boating, as well as to increase traffic to DiscoverBoating.com.
The group said the effort is supported with online advertising, search engine marketing, public relations and social media. Discover Boating Canada will also feature a limited amount of television advertising in their mix. The Recreational Boating & Fishing Foundation’s Take Me Fishing campaign will partner with Discover Boating to leverage the reach of both campaigns.
Campaign highlights for 2011 include: enhancements to the Discover Boating and GrowBoating.org websites, a new “Get off your doc” guide to boating, a Welcome to the Water Facebook invitation planner, and increased public relations efforts.