PLYMOUTH, Mich. – In 2011, Fulton celebrates 100 years in the trailer industry. The event is being recognized with a year-long 100-year anniversary promotion called “Celebrating a Century Up Front.”
“What we’re celebrating is not just our longevity,” says Todd Walstrom, V.P./G.M. of Cequent Performance Products Trailer Division, “but also the innovation and leadership that made it all possible. Everyone here is a part of that. Our engineering and testing personnel are top notch. The value of their expertise and experience in designing and fine tuning each Fulton product can’t be overstated.”
Dealers will receive special promotional support for the campaign. In addition to consumer marketing meant to drive demand, there are also future promotions with select F2 products. These activities are set for launch in April. Many consumer and dealer events will include appearances by Brent Chapman, a professional fisherman sponsored in part by Fulton.
Fulton started out as a sales organization for automotive accessories in 1911. Its trailer business was cemented during World War II with the development of a stamped steel trailer coupler in response to a war-related shortage of malleable cast iron. Today, Fulton specializes in marine trailers, including the F2 performance line, as well as trailer products.
- Can’t get enough boating news? Subscribe to our blog’s RSS feed, follow us on Twitter or look for “Boating Industry” on Facebook and LinkedIn.
- For more of the latest news, click here.