Boating Industry Intelligence You Can Profit From
NORFOLK, Va. –Boats.com and BoatTrader.com recently announced that Carson and Carter McBride of Springdale, Ark., are the winners of the “Tap into Summer” video contest. A public vote selected the McBrides’ video for the top award.
According to the release, Carson, 9, and Carter, 6, are avid anglers and came up with the video idea while “pretend fishing,” something they enjoy. They picked up their Triton 16 Storm at the Brunswick aluminum boat manufacturing facility in Lebanon, Mo., where they received a VIP tour.
“The viral marketing impact of video is an increasingly important marketing element, and Carson and Carter’s video is a great example,” said Kim Rocco, brand manager of Boats.com and BoatTrader.com.
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