Boat Show Exhibitor magazine to launch in February
CHICAGO — A new free magazine for boat show exhibitors titled Boat Show Exhibitor will launch in February, according to a release from the National Marine Manufacturers Association, which is underwriting the publication.
It will launch to an initial estimated 20,000 individuals throughout the U.S. The magazine is being published by Imagination, a custom publishing and content marketing agency.
Boat Show Exhibitor will be dedicated solely to helping boat show exhibitors maximize their investment. A team of industry writers, marine industry consultants, as well as experts from related industry consumer shows will contribute content on topics impacting boat show exhibitors. Topics will range from staffing your display, product presentation, sales training, lead follow-up and customer service to marketing, research, drawing visitors into your display, building sales pipelines and making the sale.
The free publication will include four issues in 2011: February, May, August and November. The inaugural issue will be mailed Feb. 7. The magazine will be unveiled during the Miami International Boat Show.
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