FORT LAUDERDALE, Fla. — Marine Marketers of America unveiled the winners of its third annual 2010 Neptune Awards for Marketing Excellence during the Fort Lauderdale International Boat Show, according to a recent press release from the organization.
The association reported 58 entries in 12 categories, an increase of 60 percent since last year.
“We were absolutely delighted by the scope and breadth of our submissions this year as well as the outstanding volume of entries, particularly considering the reduction in marketing budgets by so many over the past year,” said MMA Vice President and Awards Committee Chairperson Michael Sciulla in the release. “Based on the quality and caliber of our entries for this year’s competition, we can’t help but conclude that marketing remains alive and well in the marine marketplace, and serves a significant role in ensuring survival and success for leading companies in our business.”
In the Print Advertising category, Sure Shade took the win for Best National Magazine Advertising – Full Page for its “Experience the Shady Side of Boating,” while Kady Krogen won for Best National Advertising Spread for its “Beach, Fjord, Lagoon,” with creative produced by Adams & Longino. The Best National Magazine Advertising Series was won by Yamaha for its “VMAX SHO” campaign, with creative by Lone Wolf Graphics. In the Best Regional/Local Marketing category, Sea Tow won for its “Trust the Local Experts” ad, with creative by Syron Design.
Taking the gold for the Public Relations/Press Kit was Xantrex Technology USA for its “2010 Electronic Media Kit,” produced in partnership with Kenton Smith Marketing.
In the Best Product Literature category, SeaSwirl Boats won for its single “2010 Striper Sales Brochure,” with creative produced by Adventure Advertising; while Sea Tow won for Best Product Literature Series for its “New Member Box Kit,” with creative produced by Syron Design.
On the Internet front, Jarrett Bay Yacht Sales won for Best E-Mail Blasts, with creative produced by Stealth Marketing. Yamaha won for Best Web Ads for its “VMAX SHO Web Banners,” with creative produced by Lone Wolf Graphics.
In the Newsletter category, two separate sets of judges gave the nod to Grady-White for dual awards respectively for the Best Print Newsletter for “Anchorline,” and Best Digital Newsletter for “Docklines,” with creative produced by Adams & Longino.
The final category for 2010 was Marketing Innovation, won this year by Sea Ray for its “Costco Auto Program” which garnered 850 incremental unit sales, produced in agency partnership with AVALA Marketing.
Winning entries and images may be viewed on the MMA website, www.marinemarketersofamerica.org.
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