FT. PIERCE, Fla. – Pursuit Boats is reaching out to customers in a new way — with a lifestyle-heavy magazine featuring on-board adventure stories of Pursuit product in action around the globe.
The magazine, called Explore, is currently scheduled for production on a bi-annual basis. It will be delivered to existing owners and potential customers through digital channels as well as traditional printed versions available in factory authorized Pursuit showrooms worldwide.
“Our marketing and sales goals moving forward are dependent on a consistent brand message matching the luxury nature of our product and its everyday use," George Hetzel, Pursuit's vice president of sales & marketing, said in a release. "Explore is a true reflection and appreciation of the enjoyment our owners’ experience on the water.”
The premier issue of Explore is available at pursuitboats.com/explore.
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