LOUISVILLE, Ky. – The Recreational Boating & Fishing Federation (RBFF) released new research this week that it said will help the boating industry better understand consumer attitudes toward boat purchases. The RBFF’s Quantitative Study of Consumer Attitudes, which was announced at IBEX, shows the boating lifestyle is robust, but buying habits have shifted, according to a statement from the group.
“People are going to continue to buy boats, but more cautiously without applying for as much financing,” said RBFF President and CEO Frank Peterson. “We hope our boating stakeholders will use this research to help develop their marketing strategies for the coming year.”
Here are the study’s key findings:
The Boating Lifestyle
Intent to Purchase a New Boat
The study was conducted by RBFF and BrandSpark International in June 2010 and provides detailed information on 1,885 boat owners and 977 non-boat owners ages 18 to 69. The methodology and full study is available online at RBFF.org.