Four Winns implements new selling strategy
CADILLAC, Mich. — Rec Boat Holdings has rolled out a new network strategy program designed to increase awareness and broaden exposure for its Four Winn brand to customers. Legendary Marine agreed to be a Four Winns “Premiere Demonstration Dealer,” allowing the manufacturer’s network of cruiser dealers to host VIP guests considering the purchase of a Four Winns cruiser, according to a recent press release from Four Winns.
“We are always looking for new and innovative ways to enhance the customer buying experience,” Roch Lambert, group president of Rec Boat Holdings, said in the release. “After visiting the Legendary Marine facility, I was very impressed with their overall value proposition to the consumer and knew right away this would fit nicely with our strategy. Legendary Marine has a successful business model that we plan to leverage as a good business partner.”
Legendary Marine will be the hosting dealer for the 2011 launch of Four Winns’ cruiser line later this fall.
- Can’t get enough boating news? Subscribe to our blog’s RSS feed, follow us on Twitter or look for “Boating Industry” on Facebook and LinkedIn.
- For more of the latest news, click here.