Discover Boating narrows agency search

CHICAGO — A task force made up of Grow Boating Board of Directors and staff have narrowed the list of integrated marketing agencies to develop plans for the ramp up of the Discover Boating campaign to three finalists: McGarry Bowen, Olson and R&R Partners.

These agencies will make presentations to the board in August in Chicago, according to a release from the National Marine Manufacturers Association.

The selected agency will present their recommendations for the relaunch to the Grow Boating Board of Directors at the International BoatBuilders' Exhibition & Conference (IBEX) in Louisville on Sept. 28. Jones Lundin Beals, a Chicago-based agency search firm, has been retained to manage the search.

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