Boating Industry Intelligence You Can Profit From
EDGEWATER, Fla. — Boston Whaler has decided to publish a twice-yearly lifestyle magazine called Whaler, according to a release from the company.
The magazine, which will be released twice a year, is a guide to Boston Whaler boating. The publication is divided into three parts: the “Navigate” section, which highlights people, places and happenings in the Whaler community; departments that focus on boat reviews, employee interviews, and Whaler technologies and programs; and a features section that shares a range of customer stories, extensive product reviews and exclusive looks into Whaler’s operations.
“Our history, our employees and, most of all, our customers demonstrate that a Boston Whaler is more than just a boat,” Ben Cast, Boston Whaler’s vice president of sales, marketing and customer service, said in the release. “It’s truly a lifestyle. Whaler carries an amazingly rich legacy and some incredible stories — things that you can’t properly share in a promotional piece or a catalog. A magazine platform allows us to tell the brand story to anybody, anywhere.”
Readers can subscribe to the magazine by becoming a member of the Boston Whaler Owners Club on the Whaler website.
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