Trailer Boats launches magazine redesign

VENTURA, Calif. — Trailer Boats magazine, which covers trailerable boats and watercraft as well as the tow vehicles that pull them, will launch a complete redesign with its May issue.

The goal of the redesign, according to Publisher/Editorial Director Jim Hendricks, is to include more technical information than in the past.

“The principal thought guiding our team in the redesign efforts has been to uncover new ways to more effectively communicate how boats and tow vehicles run, how they work and how to fix them,” Hendricks said in the May issue of Trailer Boats.

To that end, the magazine added a new Shake Down section that incorporates tests with technical sidebars. The new section will include information on products from around the trailer-boating market, including fishing boats, PWC, new tow vehicles and marine electronics.

Other sections also received tweaks: The Boat Improvement column was discontinued in favor of moving the topics it covered into the main feature section to allow greater room for detail; columnist Jim Barron’s Propulsion Report was renamed “Barron Report” to give the author wider latitude to cover the industry; and the new products section was renamed “Gearhead” to reflect the technical mentality of the Trailer Boats staff.

“Like most magazines that have been around for nearly four decades, Trailer Boats has had its share of cosmetic redesigns, but the one constant is our mission — to serve as The No. 1 Source for Savvy Boat Owners,” Hendricks said.

In addition to the print redesign, Trailer Boats is currently working on a redesign of its Web site, which will be launched soon. The new site will have sections for boaters with special interests and enhanced features such as video, a news section, blogs and new searchable databases.

Now entering its 40th year, Trailer Boats is part of Affinity Boating Media, which also includes Boating Industry, Powerboat and Your Guide to Towing.

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