Boating Industry Intelligence You Can Profit From
CHICAGO – Discover Boating has released four videos created by the winners of its 2009 video contest, i-Discovered Boating, which was designed to showcase America’s love of boating.
The contest received nearly 300 video and photo entries during the summer of 2009, according to a release from Discover Boating. The four selected videos address different segments of boating (fishing, powerboating/cruising, sailing, watersports).
The four videos are scheduled to run on cable television on the Outdoor Channel and on national Web sites, including AccuWeather.com, Marinas.com, OutdoorChannel.com, TakeMeFishing.org and others. Discover Boating is asking other industry sites to extend the reach of the campaign by posting the videos to their company or association Web sites and sharing them through social media outlets.
“Through this campaign we will leverage Discover Boating’s extensive social media program to reach a broad base of consumers,” Carl Blackwell, chief marketing officer for Discover Boating, said in the company’s release. “Each video is seen through the eyes of an actual boater and illustrates their emotional connection to the boating lifestyle and these videos help us share that message with millions of potential boaters.”
Thom Dammrich, president of the National Marine Manufacturers Association and Grow Boating, Inc., will also share the videos as part of his state of the industry presentation in Miami Beach during the Miami International Boat Show and Strictly Sail Miami on Feb. 11.
The four Discover Boating boater-generated videos can be seen below:
- Can’t get enough boating news? Subscribe to our blog’s RSS feed, follow us on Twitter or look for “Boating Industry” on Facebook and LinkedIn.
- For more of the latest news, click here.