Boating Industry Intelligence You Can Profit From
FOND DU LAC, Wis. — Mercury Marine will present Service Customer Satisfaction Index Awards to 91 dealerships in the first quarter of 2010, according to a release from the company. Award presentation is based on the responses of customers who had work performed at an authorized Mercury dealership during the past year for products under warranty.
“With market conditions being what they are, today’s marine dealers need to do everything possible to keep their current customer base satisfied,” Scott Breshears, director of Field Service Development and Operations for Mercury Marine, said in the release. “The Service CSI Award is a testament that these dealers are doing just that.”
The CSI score for each dealership is maintained and monitored by Mercury. After warranty work has been completed, Mercury sends a Service CSI survey to the consumer, asking him or her to rate the service received. Consumers are asked to rate their overall service satisfaction with the dealer and the Service Advisor at the dealership, and to indicate if they would re-visit the dealer again in the future.
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