KILMARNOCK, Va. – Home Port Marine Marketing, an international marine products consulting company, has acquired Rhode Island-based marine marketing consultancy JWI, headed by Jock West, it reported in a statement today.
West, a 40-year industry veteran, will join Home Port as a senior member of the client services team and director of business development, according to the company.
JWI, which was established by West in 1990, has Interlux, Awlgrip and Trumpy Yachts as clients. West began his career in the marine industry with Yachting magazine in 1968. He assisted in the development of the Newport Yachting Center, helping to produce more than 20 boat shows and related events. Prior to founding JWI, he was associate publisher of Cruising World magazine.
“We’ve worked closely with Jock West over the past two years on several marketing projects, and during that time, we all came to recognize that a combination of our two firms would significantly enhance the publicity, promotion, creative marketing ideas and media services we could provide to our industry,” said Home Port Marine Marketing COO David Pilvelait.
The acquisition of JWI will also allow West to devote additional time to another project he’s involved in as a principal — “the resurgence of classic yacht builder Trumpy Yachts,” according to Home Port.
Established in 2001, Home Port Marine Marketing is headed by former BoatU.S. executives Jim Georgiadis and David Pilvelait and has offices in the U.S., the United Kingdom and Australia.