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FORT LAUDERDALE, Fla. — The Sacks Group Yachting Professionals (TSGYP) and IMA Yachts have formed a strategic marketing alliance, according to a release from the Sacks Group.
Under the terms of the alliance, TSGYP and IMA can cross-market their noncompeting services and specialties to each other’s existing clients. The new relationship will also allow both firms to offer an expanded menu of services to new customers covering all aspects of large yacht ownership and enjoyment.
“Our two firms ‘complete’ each other,” TSGYP President Jennifer Saia said in the release.
Yachting industry expert Bob Saxon of Bob Saxon Consultancy was retained by TSGYP and IMA to develop the business plan for the strategic alliance.
“We believe that The Sacks Group Yachting Professionals is the perfect strategic alliance partner for our clients who graduate from building a yacht to making their yachts available for charter, as more and more owners are doing these days in order to defray operating costs,” Adrian Farmer, IMA Yachts CEO, said in the release. “IMA and TSGYP share a passionate commitment to offering the best services to our customers.”
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