SailTime expands through Rinker partnership
NEW YORK — A new partnership between SailTime Group LLC and Rinker Boats will expand SailTime’s fractional sailing program to include more power boats, SailTime reported today.
Specifically, SailTime will add Rinker’s line of Express Cruisers and Captivas to its fractional sailing program.
“During the past two years, SailTime began adding power boats to their fractional sailing fleet in several key markets, including Toronto, Canada, New York, and Houston,” according to a release from SailTime. “With the announcement of the partnership with Rinker Boats, SailTime’s fractional program for power boating could eventually expand to its existing 30 SailTime bases nationwide.”
Expanding its fleet to include power has required SailTime to update its logo, which reflected its sailing roots, the company said. As a result, SailTime is launching a new branding campaign, “SailTime: Your Boat is Ready When You Are,” to promote its broader product line.
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