Treasure Chest offers crossover marketing package
NEW YORK — Direct-marketing company Treasure Chest is offering marine clients a crossover marketing package that includes a mix of 700,000 boaters, travelers and snow skiers in the company’s fall direct-response mailing, according to a recent release.
“Syndicated research — and the results these companies receive — support the fact that there is, in fact, tremendous crossover between skiing, upscale vacation travel and boating,” Treasure Chest founder Richard Shane said in the release.
The Treasure Chest “Economic Stimulus Package,” which will be sent out this fall, will go to 375,000 boaters, plus 325,000 active vacation travelers and an additional 325,000 snow skiers, according to the company. The package also includes e-blasts to 50,000 opt-in Treasure Chest customers for two separate mailings timed to hit prior to the Ft. Lauderdale and 2010 Miami International boat shows. Treasure Chest guarantees clients 1000 leads or the mailing is free.
“After discussing how Treasure Chest could best support the industry during this downturn with marine marketers,” Shane said, “we concluded that a program that would allow the industry to effectively reach the greatest number of targeted prospects would best position our clients for sales success.”
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