Skeeter creates dealer training program

KILGORE, Texas -- Skeeter Products, Inc., manufacturer of Skeeter brand boats, recently announced the launch of Skeeter University, a series of training sessions, with an emphasis on marketing, sales, product, and business operations, designed exclusively for its nationwide dealer network.

“Skeeter has a large line-up of boats, with a broad offering of models, and we want our dealers to have first-hand knowledge of our products, sale and marketing programs available to them,” says Skeeter’s National Sales Manager, Ben Jarrett. “This is part of Skeeter’s offensive playbook, and it is one component of us working with our dealers to develop a retail plan, helping everyone involved in this process be successful.”

Skeeter University includes five regional stops, providing easy access to Skeeter dealers around the country. The schedule includes Albany, New York, Sept. 15-17; Frisco, Texas, Sept. 29 – Oct. 1; Madison, Wis., Oct. 8-10; Murfreesboro, Tenn., Nov. 17-19, and Tampa, Fla., Dec. 3-5.

According to Trey White, Skeeter’s Director of Marketing, the company wanted to ensure strong participation, thus the reasoning behind hosting five regional meetings.

“We established Skeeter University as an easy way for our dealers to become involved,” he explains, “and during these challenging times, Skeeter wants to support our dealers, and help to strengthen sales at the retail level.”

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