NMMA awards top CSI scores

CHICAGO – The National Marine Manufacturers Association has named the 2008 Marine Industry CSI Awards recipients, the association said in a press release this morning. A total of 73 boat and engine manufacturers were recognized for excellence in customer satisfaction as part of NMMA’s Customer Satisfaction Index (CSI) program.

Award recipients will be formally acknowledged during the annual Industry Awards Breakfast at the 2008 International BoatBuilders’ Exhibition and Conference in October in Miami.

The Marine Industry CSI Awards program honors participating companies actively measuring customer satisfaction to pursue continuous improvement. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by consumers purchasing a new boat or engine during the period between April 1, 2007, and March 31, 2008. Participating manufacturers must survey all new boat buyers during this period. For this reporting period, more than 66,000 consumer responses were collected.

“These seventy-three companies have made a solid, long-term commitment to continuously improve quality and customer satisfaction—steps that are sure to pay dividends not only for award recipients, but for our entire industry,” said Thom Dammrich, NMMA president.

“As manufacturers focus more and more on the key components that drive consumer satisfaction, retention, sales and market share, access to robust consumer data is paramount,” says Terry Leitz, NMMA director of CSI programs. “I congratulate the 2008 award recipients on their efforts to truly drive our industry forward.”

The following companies were honored for their efforts to increase customer satisfaction levels in the boating industry:

  • ALBEMARLE BOATS
  • Inboard Fishing Express Boats

  • AMERICAN SUZUKI MOTOR CORP.
  • Outboard Engines

  • AQUA PATIO
  • Pontoon Boats

  • AVALON & TAHOE MANUFACTURING INC.
  • Pontoon Boats

  • BAYLINER
  • Deck Boats
    Sterndrive Bowrider Boats
    Sterndrive Cuddy and Express Boats

  • BENETEAU USA
  • Sailboats

  • BENNINGTON MARINE
  • Pontoon Boats

  • BOSTON WHALER
  • Fiberglass Outboard Boats

  • BRYANT BOATS
  • Sterndrive Bowrider Boats

  • CABO YACHTS
  • Inboard Fishing Express Boats

  • CARVER YACHTS
  • Inboard Flybridge Sedans & Convertible Boats

  • CENTURY BOATS
  • Fiberglass Outboard Boats

  • CHAMPION BOATS
  • Fiberglass Bass Boats

  • CHAPARRAL BOATS INC.
  • Deck Boats
    Sterndrive Bowrider Boats
    Sterndrive Cuddy & Express Boats

  • CHRIS-CRAFT
  • Fiberglass Outboard Boats
    Sterndrive Bowrider Boats
    Sterndrive Cuddy & Express Boats

  • COBALT BOATS
  • Sterndrive Bowrider Boats
    Sterndrive Cuddy & Express Boats

  • COBIA
  • Fiberglass Outboard Boats

  • CORRECT CRAFT
  • Inboard Watersport Boats

  • CRESTLINER BOATS
  • Aluminum Outboard Boats
    Pontoon Boats

  • CRUISERS YACHTS
  • Inboard Express Cruiser Boats
    Inboard Motoryachts & Trawlers
    Sterndrive Cuddy & Express Boats

  • EBBTIDE BOATS
  • Sterndrive Bowrider Boats

  • EDGEWATER BOATS
  • Fiberglass Outboard Boats

  • FORMULA BOATS
  • Sterndrive Bowrider Boats
    Sterndrive Cuddy & Express Boats

  • FOUR WINNS
  • Deck Boats
    Sterndrive Bowrider Boats
    Sterndrive Cuddy & Express Boats

  • G3 BOATS
  • Aluminum Outboard Boats

  • GLASTRON
  • Deck Boats
    Sterndrive Bowrider Boats

  • GRADY-WHITE BOATS INC.
  • Fiberglass Outboard Boats

  • HARRIS FLOTEBOTE
  • Pontoon Boats

  • HEWES BOATS
  • Fiberglass Outboard Boats

  • HONDA MARINE
  • Outboard Engines

  • HYDRA-SPORT
  • Fiberglass Outboard Boats

  • INDMAR PRODUCTS
  • Inboard Engines

  • ISLAND PACKET YACHTS
  • Sailboats

  • KAYOT
  • Deck Boats

  • LARSON
  • Sterndrive Bowrider Boats
    Sterndrive Cuddy & Express Boats

  • LOWE BOATS
  • Aluminum Outboard Boats
    Deck Boats
    Pontoon Boats

  • LUND BOATS
  • Aluminum Outboard Boats

  • MALIBU BOATS
  • Inboard Watersport Boats

  • MANITOU PONTOON BOATS
  • Pontoon Boats

  • MASTERCRAFT
  • Inboard Watersport Boats

  • MAVERICK BOATS
  • Fiberglass Outboard Boats

  • MERIDIAN YACHTS
  • Inboard Flybridge Sedans & Convertible Boats

  • MONTEREY BOATS
  • Sterndrive Cuddy & Express Boats

  • MOOMBA BOATS
  • Inboard Watersport Boats

  • PALM BEACH MARINECRAFT
  • Pontoon Boats

  • PARTI KRAFT
  • Pontoon Boats

  • PATHFINDER
  • Fiberglass Outboard Boats

  • PROCRAFT
  • Fiberglass Bass Boats

  • PRO-LINE BOATS INC.
  • Fiberglass Outboard Boats

  • PURSUIT BOATS
  • Fiberglass Outboard Boats

  • REGAL MARINE
  • Deck Boats
    Inboard Express Cruiser Boats
    Inboard Flybridge Sedans & Convertible Boats
    Sterndrive Bowrider Boats
    Sterndrive Cuddy & Express Boats

  • REGULATOR MARINE
  • Fiberglass Outboard Boats

  • ROBALO BOATS
  • Fiberglass Outboard Boats

  • SAILFISH BOATS
  • Fiberglass Outboard Boats

  • SCOUT BOATS
  • Fiberglass Outboard Boats

  • SEA RAY BOATS
  • Deck Boats
    Fiberglass Outboard Boats
    Inboard Express Cruiser Boats
    Inboard Fishing Express Boats
    Inboard Flybridge Sedans & Convertible Boats
    Inboard Motoryachts & Trawlers
    Sterndrive Bowrider Boats
    Sterndrive Cuddy & Express Boats

  • SEASWIRL BOATS
  • Fiberglass Outboard Boats

  • SEDONA MARINE
  • Pontoon Boats

  • SILVERTON MARINE
  • Inboard Flybridge Sedans & Convertible Boats

  • SKEETER PRODUCTS INC.
  • Fiberglass Outboard Boats

  • STRATOS BOATS
  • Fiberglass Bass Boats

  • SUMERSET HOUSEBOATS
  • Sterndrive Houseboats

  • SUPRA BOATS
  • Inboard Watersport Boats

  • SWEETWATER
  • Pontoon Boats

  • SWEETWATER TUSCANY
  • Pontoon Boats

  • TIARA YACHTS
  • Inboard Express Cruiser Boats
    Inboard Fishing Express Boats

  • TIGE BOATS
  • Inboard Watersport Boats

  • TRIUMPH BOATS
  • Fiberglass Outboard Boats

  • TROPHY BOATS
  • Fiberglass Outboard Boats

  • VOLVO-PENTA OF THE AMERICAS
  • Sterndrive Engines

  • WELLCRAFT MARINE
  • Fiberglass Outboard Boats

  • WORLD CAT
  • Fiberglass Outboard Boats

  • YAMAHA MOTOR CORPORATION USA
  • Outboard Engines

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