BoatU.S. continues its quest for inland growth
ALEXANDRIA, Va. – Boat Owners Association of The United States (BoatU.S.) has selected the Walker Agency of Scottsdale, Ariz., to help the organization grow in the inland market, the boater association reported in a statement today.
The marketing communications firm, led by principal Mike Walker, will focus on BoatU.S. Angler, the organization’s newest membership program featuring services and information for fishermen.
“Our primary goal in bringing the Walker Agency aboard is to assist us in communicating to a fishing audience,” said BoatU.S. Assistant Vice President of Public Relations Scott Croft. “Mike and his team will help us get the word out about our valuable membership benefits that improve the fishing and boating lifestyle. Their challenge will be to help us reach out to waterway enthusiasts who think of their boats as part of their fishing equipment, which is different from cruisers or other watersports enthusiasts. Each group evaluates membership in our association in a different way.”
Croft will continue to be the association’s primary liaison to the media.
- For more of the latest news, click here.