Discover Boating campaign reaching thousands

CHICAGO – The Discover Boating integrated marketing campaign continues to post significant results, organizers said in a recent statement. New and current boaters alike are taking note of the comprehensive campaign, as highlighted in the following results:

  • 36 percent of the target audience is aware of Discover Boating advertising.
  • DiscoverBoating.com had 3 million visits so far in 2007.
  • Visitors to DiscoverBoating.com spent an average of 11 minutes on the site.
  • DiscoverBoating.com generated 250,000 referrals to manufacturer websites.
  • There are now at least 20,000 links to DiscoverBoating.com from other websites.
  • Discover Boating has distributed more than 95,000 “Get Started in Boating” DVDs in 18 months.
  • So far in 2007, 20,000 visitors to DiscoverBoating.com requested that manufacturers contact them.
  • Each prospect was retrieved an average of 29 times by manufacturers and certified dealers.
  • Of the first 34,000 people who registered for a free DVD, 14 percent purchased a boat by July 1, 2007.
  • Discover Boating news stories from public relations outreach appeared in 800 newspaper and magazine articles so far this year.
  • Public relations efforts, which included more than 100 TV and radio stories, reached 200 million people.
    • For more of the latest news, click here.

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