CHICAGO – The Discover Boating integrated marketing campaign continues to post significant results, organizers said in a recent statement. New and current boaters alike are taking note of the comprehensive campaign, as highlighted in the following results:
36 percent of the target audience is aware of Discover Boating advertising.
DiscoverBoating.com had 3 million visits so far in 2007.
Visitors to DiscoverBoating.com spent an average of 11 minutes on the site.
DiscoverBoating.com generated 250,000 referrals to manufacturer websites.
There are now at least 20,000 links to DiscoverBoating.com from other websites.
Discover Boating has distributed more than 95,000 “Get Started in Boating” DVDs in 18 months.
So far in 2007, 20,000 visitors to DiscoverBoating.com requested that manufacturers contact them.
Each prospect was retrieved an average of 29 times by manufacturers and certified dealers.
Of the first 34,000 people who registered for a free DVD, 14 percent purchased a boat by July 1, 2007.
Discover Boating news stories from public relations outreach appeared in 800 newspaper and magazine articles so far this year.
Public relations efforts, which included more than 100 TV and radio stories, reached 200 million people.
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