Martin PR firms merge

GURNEE, Ill. – The Jerry Martin Company and the Martin Flory Group have merged their businesses, effective immediately, to form the world’s largest public relations agency specializing in the marine and outdoors industries, the company said in release yesterday.

Laura Martin, president and owner of Martin Flory Group, and Jerry Martin, head of Jerry Martin Co., jointly made the announcement. With this move, the two agencies reunite, after operating as separate firms for the last five years. Future operations will continue to be administered by Kelly Flory, general manager of Martin Flory Group.

Originally formed by Jerry Martin in 1962, Martin Flory Group is now celebrating 45 years in business. This year is also the 25th anniversary of Martin’s daughter, Laura, joining the agency.

The company has been a member of NMMA (and its predecessors) for 45 years, OWAA for 42 years, MRAA for 35 years and BWI for decades. In addition to publicity services, it has also served as director of NMRA for the past eight years.

“We are delighted to be able to bring our operations together again,” said both Martins in a joint statement. “It will help us sharpen our focus, to provide even greater PR service to our joint client group.”

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