SEATTLE – Boats.com, a division of Dominion Enterprises, plans to sponsor a national radio media tour this month to promote National Safe Boating Week, the company said in a press release yesterday.
James Nolan, group general manager will host the media tour for boats.com and YachtWorld.com. On the tour, scheduled for May 22, Nolan will conduct on-air and taped interviews with radio news programs in markets across the country. He will discuss safety tips and boating industry trends for the summer boating season.
“As boating industry leaders, we are seriously dedicated to advancing the cause of boating safety,” said Debra Keene Bergeron, boats.com general manager. “With a monthly average of 1.4 million people already visiting boats.com as their primary resource for buying and selling their boats, we wanted to make sure they also have a safe and fun boating season. Listeners can also log on to boats.com and view boating safety tips under the ‘News & Reviews’ section.”
Rhodes Communications is producing the radio media tour. It is the second such tour this year for Nolan and boats.com with Rhodes. The first tour, from the Miami International Boat Show in February, aired on 12 radio news programs, including two national networks, with a total estimated audience of more than 18.3 million listeners.
“We have already booked 11 interviews for the Safe Boating Week tour, including two national placements, and we expect to add several more in coming weeks,” said Jim Rhodes, Rhodes Communications president.
“Radio news programs represent an often overlooked public relations tool, and we are finding these tours to be a very cost-effective medium for reaching out to millions of potential new boaters across the continent,” Nolan said.
National Safe Boating Week is May 20 to 26 and is intended to increase national boat safety awareness and launch the annual North American Safe Boating Campaign. The week will bring together multiple partners, including the National Safe Boating Council, the National Association of State Boating Law Administrators, and the U.S. Coast Guard, to provide the necessary resources and support to help reach boaters in individual communities.
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