Brunswick streamlines by forming new boat group

LAKE FOREST, Ill. – Brunswick Corp. is bringing together its saltwater
and freshwater boat brands under a new umbrella, the Brunswick Outboard
Boat Group, as part of an ongoing effort to streamline its
organizational structure, the company reported in a release earlier this

This combined organization will be lead by Andrew E. Graves, who most
recently was president of the Freshwater Boat Group. Graves will
continue to report to Dustan E. McCoy, Brunswick’s chairman and chief
executive officer.

The Brunswick’s Outboard Boat Group will be comprised of the Boston
Whaler, Crestliner, HarrisKayot, Laguna, Lowe, Lund, Palmetto,
Princecraft, Sea Boss, Sea Pro and Triton brands. Brunswick Commercial
and Government Products will also report to Graves. As a result of this
consolidation, the position of president of the Saltwater Group is
eliminated, and Michael W. Myers will leave the company.

“This is another step in fulfilling an imperative we articulated earlier
this year, to have a flatter, more cohesive and agile organization,”
McCoy said. “Among these brands and their primary markets, we see many
common qualities and characteristics as well as the opportunity to move
forward with common leadership. We also see the opportunity to provide a
fuller and more competitive product offering for our dealers.”

We need to do all that we can to operate effectively and profitably.
That means constantly reviewing our market positions, our product
portfolio and our relationships with our customers. This move further
refines and defines our organization, bringing together leading brands
and a collective knowledge base. We plan to further harness and leverage
our expertise in a more focused and timely fashion as we continue to
execute against our core strategies, emphasizing the critical need to:
get the product right, get the distribution right, be best cost in our
industries, be global and attract and retain talent.”

Povlin to head Bluewater Group
Brunswick also announced that Jay Povlin, vice president – sales,
marketing and product integration for Mercury MerCruiser, will join the
Outboard Boat Group as president of the Bluewater Group, which includes
the Laguna, Palmetto, Sea Boss and Sea Pro brands. Before Mercury,
Povlin held leadership positions at Baja Marine. Povlin will report to

“Jay will provide focused leadership to the Bluewater Group, and will be
a valued addition to the saltwater team,” Graves said. “He brings a
record of accomplishment and a passion for his work to this job. Jay
will be a tireless catalyst for growth and success for his brands and
his dealers.”

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