WASHINGTON, N.C. – Fountain Powerboat Industries, Inc., has completed the fifth session of the Fountain University Certification Program, which was held at the company’s corporate facilities in Washington, N.C., Dec. 5 – 6., the company reported in a release this week.
The session, hosted by Fountain management and the company’s third-party vendors and partners, provided dealers and their employees’ educational, technical and practical experience.
To date, the program has trained approximately 180 sales personnel from more than 65 international and domestic dealerships. The completion of the certification program is mandatory for any sales person selling a Fountain boat.
Each Fountain University session is structured as a two-day tutorial with lecture and a hands-on program focused on how to present the features, advantages and benefits of owning a Fountain boat, from fuel conservation and construction methodology to passenger safety at speeds in excess of 100 MPH.
“We believe training is paramount to our continued success,” said Fountain chairman and CEO Reggie M. Fountain, Jr. “The marine industry is extremely competitive and, according to our dealers, the program has given their sales personnel a competitive advantage, which has significantly increased boat sales.”
One of the more important and unique aspects of Fountain University is the company’s ability to teach each student how to demonstrate the capability of a Fountain boat in the water. When a Fountain boat is delivered to a customer it arrives with a performance report and the dealership trains each customer how to best operate their new Fountain boat, a service which, in the long run, keeps customer satisfaction ratings high and warranty claims low. Fountain is the only company that provides a performance report for the end user, according to the release.
“We expect to see a continued return on our training investment during the upcoming New York National Boat Show and the Miami International Boat Show,” Fountain, Jr. said. “These are two of the most prestigious domestic boat shows and last year represented Fountain dealer sales in excess of $20 million.”
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