Mercury and Mercruiser help dealers earn industry certification

CHICAGO – Mercury Marine and Mercruiser will help dealers become certified under the Marine Industry Dealership Certification Program through reimbursing dealerships for a portion of certification costs, the company said in a statement Friday. Any Mercury or Mercruiser dealership pursuing certification can earmark available advertising co-op funds to cover up to 50 percent of costs associated with the program. Dealerships will be reimbursed upon completion. The 50 percent reimbursement applies to both initial certification costs, as well as annual certification renewal fees. Mercury and Mercruiser dealerships that have already completed the program and earned official Marine Industry Certified status are welcome to submit their certification letters for verification and reimbursement.

“Mercury Marine has been an enthusiastic supporter of the Grow Boating Initiative since its beginning,” said Jack Malone, Mercury vice president of dealer and retail sales. “Once it was decided the initiative would be funded through an engine surcharge, we implemented numerous processes to ensure it would be as easy as possible on both boatbuilders and dealers. Dealership certification goes hand-in-hand with the goals Grow Boating is trying to accomplish, and Mercury feels it is important.”

To date, a total of 400 dealerships have enrolled in the Marine Industry Dealership Certification program, 121 of which have completed the process.

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