Yamaha U to help dealers become certified

KENNESAW, Ga. – Yamaha Marine dealers who take part in one of the company’s Strategic Dealer Management Symposiums this year will also be fulfilling a requirement of the Marine Industry Dealership Certification program, Yamaha reported earlier this week.

Elizabeth McAllister, manager of the certification program, confirmed that completion of the Yamaha University SDMS will satisfy the requirement of three days of management training for dealers seeking industry certification, Yamaha said in its press release.

“Our training enables dealerships to become more profitable and customer-service oriented,” said John Rigsby, Yamaha’s national sales manager. “That not only improves the bottom line, but will set our dealers apart from the competition.”

Dates and locations for the 2006 symposiums were also announced. They are:

  • Little Rock, Ark. – Nov. 7-9
  • Las Vegas – Nov. 28-30
  • Orlando, Fla. – Dec. 13-15
  • As part of the plan to increase awareness of Yamaha training offerings, Yamaha said it has also merged its technical training school with YU. The technical training school has been renamed Yamaha Technical Academy and now appears under the Yamaha University banner in all printed material.

    With the addition of YTA under the YU umbrella, there are now five distinct training components available to dealers:

  • Yamaha Technical Academy (service training)
  • Strategic Management Symposium (dealer management)
  • Product and Sales Workshop (product training)
  • Service Management Workshop (service management training)
  • Program and Resource Orientation (a primer for new marine dealers
  • For more information on attending a 2006 Yamaha University Strategic Dealer Management Symposium or other YU courses, contact Lelia McDiarmid with Yamaha University Course Registrations at (866) 863-7918 or send an e-mail to Registrations@StemnockGroup.com.

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