CHICAGO - Marine manufacturers, dealers, marina owners and others in the industry now have another opportunity to take advantage of the Discover Boating national advertising and marketing campaign as custom marketing materials for the effort are now available.
In a press release this morning, the National Marine Manufacturers Association said the materials are available at-cost to industry stakeholders through GrowBoating.org.
NMMA believes they are an “ideal way to take advantage of the buzz surrounding the Discover Boating print, TV and online advertising campaign and create additional momentum for the Discover Boating brand.”
The following marketing materials can be ordered by all Grow Boating stakeholders:
“Discover Boating truly starts at the local level with dealers, marinas and other marine partners, which is why these professional, cost effective marketing materials have been developed for industry stakeholders' use,” says Carl Blackwell, vice president of Marketing & Communications for the National Marine Manufacturers Association. “The custom marketing materials support one of the overall goals of Grow Boating-to bring more people into the purchase funnel-and help reinforce and strengthen existing Discover Boating messages.
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