Brunswick launches private label credit program

PROSPECT HEIGHTS, Ill. – Brunswick Corp. has teamed with HSBC Retail Services, an issuer of private label (merchant branded) credit cards, to launch a private label credit program for its recreational product brands, HSBC reported in a recent release.

HSBC’s private label credit program will be offered through Brunswick dealers nationwide to provide customers with a convenient way to pay for their purchases, while enhancing brand recognition and solidifying loyalty for Brunswick dealerships, according to the release.

Through the Brunswick Retail Credit program, HSBC will offer consumer credit under the Brunswick product brands most relevant at each dealership.

Brunswick dealers can provide customers with revolving credit in seconds to use for all of their Brunswick purchases due to HSBC’s rapid-response automated credit decisioning process. The Brunswick Retail Credit program will be available at any participating dealer of Brunswick products.

“We are pleased to be partnering with Brunswick to help drive the incremental retail sales of their recreational consumer products,” said Richard Klesse, managing director of client relations for HSBC’s retail services business. “Our competitive financing, quick credit decisioning and active marketing campaigns will help Brunswick dealers acquire new customers and enhance existing customer relationships.”

“This private label credit program is one of several major initiatives by Brunswick to improve our customers’ buying experience and to support our dealers with the very best products and marketing services,” said Peter G. Leemputte, senior vice president and chief financial officer of Brunswick. “We are excited by the superior service, quality and expertise that HSBC Retail Services brings to our program.”

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