Grow Boating meeting to take place at Miami show

CHICAGO – The Grow Boating Initiative will host a meeting to update all industry stakeholders on Grow Boating programs and their progress on Wednesday, Feb. 15, just prior to the start of the Miami International Boat Show, according to a statement from Grow Boating yesterday. The meeting will be held in Room A204-205 at the Miami Beach Convention Center from 3:30 p.m. to 5 p.m.

The meeting will give the industry an update on all Grow Boating programs, including Dealer and Product Certification; Water Access; and Discover Boating. It will include a full update on the Discover Boating marketing campaign, and will help industry stakeholders understand how they can take full advantage of these efforts. In addition, the Discover Boating Lead Generation System will be discussed, and examples of the updated Discover Boating advertisements will be shown.

“With so much happening so quickly this year with the Grow Boating Initiative and the Discover Boating campaign, it is important to stay informed,” said Steve Tadd, Grow Boating director. “At the Miami update meeting, we will share information on the significant progress being made, and will focus on ways marine manufacturers and retailers can take full advantage of these exciting initiatives.”

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