Suzuki unveils 2006 ad campaign

BREA, Calif. – Suzuki Marine recently unveiled an aggressive new advertising campaign to its dealer network and boat builders in support its all 4-stroke outboard line up for 2006, the company said in a release Friday.

The new campaign will soon be appearing in national and regional fishing, boating and outdoors publications coast to coast.

“Suzuki has developed into a major power in the boating industry —literally and figuratively—and we wanted a bold new advertising campaign that reflects this,” said Larry Vandiver, marketing director for Suzuki Marine. “The new wide-open-throttle look and attitude of this campaign says exactly who we are—the leader in the 4-stroke outboard market.”

Suzuki says the new campaign of four-color full page and two page print ads is markedly different from previous Suzuki advertisements in appearance, attitude and message.

Similar to the company’s new 2006 catalog, this series of ads features a unique artistic treatment that creates a feeling of speed and boating excitement with high-performance boat/motor images.

Each of the advertisements in the family features Suzuki’s new “Go 4-Stroke, Go Suzuki Marine?” logo.

One series of new advertisements will focus on Suzuki’s new-for-2006 150 and 175 horsepower 4-stroke outboards. The company will also continue to support its V6 4-stroke outboards with new advertisements highlighting the performance, reliability and advanced technology of its 200, 225 and 250-horsepower models.

In addition, both the V6 4-strokes and new 150/175 horsepower 4-strokes will be featured in a new series of boat builder co-op ads. Suzuki said it would also continue to supports its dealers nationwide with aggressively positioned dealer co-op advertising and POP materials to drive home the Suzuki message.

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