PALM CITY, Fla. – Shurhold Industries and Yacht Brite Products are combining marketing forces, agreeing to cross-promote each other's products, beginning at MAATS 2005, the companies reported in a recent press release.
"After talking with [Shurhold's president] Barry Berhoff, we found that our companies shared the same philosophies regarding customer service and marketing strategies," said Speros A. Batistatos, vice president of sales and marketing at Yacht Brite.
"This partnership will not only create an exciting synergy, but it is a logical direction in serving customers," Berhoff said. "With Yacht Brite's surface care products and Shurhold's application tools, we will provide a complete cleaning system."
The companies kick off the partnership by promoting their products from adjacent booths at the upcoming Marine Aftermarket Accessories Trade Show in Las Vegas.
Besides cross-promoting at industry shows, the firms will recommend each other's products in advertising and other sales materials. Their products will also be packaged together by boat manufacturers and dealers for consumer use.
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