Red Oak partners with Yamaha
LAKE FOREST, Ill. – Red Oak Marketing has formed a strategic partnership with the Yamaha Marine Group to assist the company with its one-to-one dealer communication and dealer to owner communication, Red Oak said in a release yesterday.
Red Oak’s E-mail Marketing Solution has provided Yamaha Marine Group with a tool that allows two-way communications with individual dealers using the electronic channel.
Yamaha has utilized the e-mail marketing solution to send out manufacturer surveys, remind dealers of upcoming retail promotions, and pass along time sensitive dealer communications, Red Oak said.
“Our partnership with Red Oak Marketing has provided us an efficient and cost effective way to communicate with all of our dealers,” said Frank Wilhelm, advertising manager for the Yamaha Motor Division.
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