CHICAGO – Matching contributions from its members, Sail America is giving $20,000 to the Grow Boating Initiative, the National Marine Manufacturers Association said in a release earlier this week.
Sail America’s latest contribution is in addition to the $50,000 it contributed to the Grow Boating program in January, NMMA said.
“I am really proud of the contributions from Sail America member companies,” said Sail America executive director Scot West. “Many of these contributions came from our smallest member categories, and numerous dealers were represented as well. This $20,000 is comprised of myriad $100 contributions.”
Sail America will continue to match, dollar-for-dollar, contributions its member companies make to Grow Boating until $100,000 is raised, bringing their combined total contribution to more than $200,000.
NMMA said more than $2.2 million has now been collected to support Grow Boating. The revenue raised to this point covers the cost of the continued creative development and production for the marketing campaign that is expected to launch in the first quarter of 2006.
The funding has also paid for the costs involved with developing the Consumer Bill of Rights, Dealer Certification program and other initiatives involved with the Grow Boating campaign.
“I applaud the efforts of Sail America and the countless other organizations that have stepped up to the plate to support Grow Boating,” said NMMA president Thom Dammrich. “But, we still have a way to go to reach our goal of raising $2.5 million by July 1. This additional funding is needed to keep our efforts moving forward until we start receiving money from the Grow Boating assessment that will be implemented on all NMMA boat and engine manufacturer members starting in July.”
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