Boating Industry Intelligence You Can Profit From
OLATHE, Kan. - Marine navigation, communication and information products manufacturer Garmin Ltd., partnering with Yao Ming, the seven-foot-six All-Star center for the Houston Rockets, for a comprehensive branding, marketing and advertising campaign, the company said Wednesday,
The agreement marks one of the most high-profile marketing campaigns ever from any company that specializes in integrating consumer electronics with GPS satellite navigation, the company said.
- For more of the latest news, click here.