Executive Spotlight: Our three main challenges

Here are my thoughts on challenges facing the industry in the coming year:

1. To build upon all the work that has been done in the Grow Boating Initiative to actually launch a major, national boating promotion campaign and getting every segment of the industry to define how they will contribute cash to fund the effort.

2. Continuing to work on improvement at every level of the industry to deliver continuous improvement in the boating experience

3. Coping with rising cost of inputs to boat manufacturing and accessories manufacturing while still keeping boating affordable.

Thom Dammrich
President
National Marine Manufacturers Association