ValvTect and Marinalife begin cooperative marketing effort
NORTHBROOK, Ill. and BALTIMORE – ValvTect Marine Fuels and Marinalife have created a joint marketing program designed to provide the benefits of each company’s products and programs to the nation’s marina operators and cruising boaters.
“Since both our company’s products, services and programs benefit the high quality marina operator and cruising boater, our cooperative marketing program will be of benefit to both ValvTect and Marinalife customers,” the companies said in a joint statement yesterday.
As part of the program, Marinalife has agreed to offer its services to all Certified ValvTect Marinas and identify them on its Web site and in its quarterly member magazine.
ValvTect has agreed to make the Marinalife program available to all Certified ValvTect Marinas.
“Many Certified ValvTect Marinas are currently Marinalife participating marinas,” said Jerry Nessenson, president of ValvTect “By identifying marinas that offer ValvTect Marine Fuel in Marinalife’s Web site and cruising information, boaters can plan to stop where high quality ValvTect Marine Fuel is available.”
“We are excited about the partnership with ValvTect,” said Joy McPeters, president of Marinalife. “The discounts and information about the ValvTect Marine Fuel brand offers our members another value-added benefit and service through the Marinalife Membership Program.”
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