GRAND RAPIDS, Mich. – Don Rocheleau Associates has become the exclusive representative for Premier Products Ltd., which manufactures a line of marine hardware, specializing in cast and stamped stainless steel parts, Don Rocheleau said in a recent release.
Rocheleau has also hired Michael Rocheleau as vice president, where he will be primarily responsible for sales, customer relations, and new product development, according to the company.
“Premier is able to design and produce parts equal, or superior to, any on the market,” Don Rocheleau said. “At the same time we are able to offer U.S. boat builders a substantial savings over their current suppliers. Mike will bring a lot of product knowledge and experience in customer satisfaction to our company. He has worked closely with boat builders and distributors and understands their challenges and needs.”
Mike Rocheleau has an extensive background in the marine industry, including 12 years with Attwood Corp. in sales and purchasing positions.
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