STAMFORD, Conn. – BoatTEST Publishing and Boating World magazine have formed a strategic alliance designed to benefit the readers and advertisers of both media titles, the companies said recently.
Under the terms of the new agreement, BoatTEST.com’s network of sites will begin promoting Boating World magazine to its 1.7 million unique visitors and 60,000 members through newsletters and logo/links on its home page. For its part, Boating World will begin running a new ad campaign for BoatTEST.com in the magazine.
In addition, BoatTEST.com will be adding links to more than 160 additional boat tests Boating World currently has online for the benefit of BoatTEST.com’s visitors, and likewise, BoatTEST.com’s search engine will be available to visitors, adding full video capabilities and nearly 600 boat tests to that site.
“This is a great opportunity to bring two strong editorial products together and create a real resource for boating consumers,” Boating World Publisher Steve Rosenberg said. “It will also leverage the branding efforts of our advertising partners by exponentially expanding the reach of their marketing message. BoatTEST.com has made an incredible impact on how people research their boat purchases, and it’s exciting to be able to work together to bring more families into boating.”
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