DeSantos launches new marine marketing agency

ANNAPOLIS, Md. – Marine industry veteran Michael DeSantos recently formed a new Annapolis, Maryland-based agency – JDM Communications, LLC – to provide marketing communications services to the marine industry, according to a company statement yesterday.

Simrad, Inc., the U.S. subsidiary of marine electronics manufacturer Simrad, is onboard as the new agency’s anchor account, the company said.

Under DeSantos’ direction, JDM Communications will handle creative advertising development and media placement for Simrad products across all segments of the U.S. market and will work closely with Simrad, Inc.’s headquarters in the development of dealer communications, collateral/sales materials and other marketing tools.

DeSantos was most recently the vice president of Sass Communications, where he was the primary contact and account executive on the Simrad, Inc. account.

“I couldn’t ask for a stronger, more respected client to begin my new business with,” said DeSantos. “With so many new products this year and recent corporate moves to make the company even stronger and more efficient in the U.S. market, it’s an exciting time to be part of the Simrad family.”

DeSantos said his company will work in a strategic alliance with California-based Strike Zone Communications, Simrad, Inc.’s public relations agency since December 2003.

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