MasterCraft signs IRL drivers to promote its brand

VONORE, Tenn. – Last year’s Indy Racing League winner Scott Dixon and fellow driver Tomas Scheckter have recently joined with Team MasterCraft and its Indianapolis dealer, Pinecrest Marine, to promote the brand, according to a MasterCraft press release yesterday.

Dixon and Scheckter took delivery of 2004 MasterCraft X-30s on May 24 near Pinecrest’s new Indianapolis store on Geist Reservoir, MasterCraft said.

“To extend the MasterCraft brand globally, our goals are to reach out to parallel markets and partner with icons within those markets,” said Rob May, MasterCraft’s director of marketing. “IRL’s worldwide reach, and Scott and Tomas’ credibility in those circles, give us a unique access to those emerging markets.”

“It’s great exposure for MasterCraft to have this relationship with two of the top Indy Car drivers in the world,” MasterCraft’s Midwest sales representative Matt McDevitt said. “Both drivers are overwhelmed and excited about the product. We are thrilled to have Scott and Tomas join our team.”

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