FORT LAUDERDALE, Fla. – The Center for Environmental Education and Research, Inc. (CEERI) will change its name to Marine University (MarineU) to better describe its organization, CEERI said in a release this morning.
The new name will allow CEERI to develop additional programs to service a variety of marine industry needs, as well as tailor its programs to meet specific target demographics instead of utilizing the “one-size-fits-all” approach, CEERI said.
“We think that the name Marine University better reflects CEERI’s mission,” CEERI President Susan Engle said. “It was our goal to create a name that reflects our dedication to education and the synergy between our mission and those of other educational institutions. It has always been our foremost purpose to educate boaters and non-boaters alike and now we have a name that reflects that priority.”
Peggy Nordeen and the creative team from Starmark International developed MarineU as a branding strategy to promote CEERI’s marine educational programs. CEERI’s Advisory Board members approved the adoption of the new moniker during a meeting recently held at the Miami Boat Show.